Starting with Photoshop layouts, I worked with the EDG team to design layouts for all the major sections of the site. Then I coordinated with a programming team to build the site using an open source PHP based content management system. Over a two year period various functionality and layout enhancements were added by either the outside programming team or I did them inhouse. Leading the effort to constantly add new work, I directed interns and inhouse staff on posting solution pages, news blog entries and content. We also added landing pages for email marketing and custom advertising links. Our team’s efforts won a Graphic Design USA 2009 American Web Design Award.

Home page
What inspires you?
Video landing page
New years landing page
Inspire landing Page
Ecodisc landing Page

Role: Designed over 10 template pages, Coordinated with programming team for building the site and ongoing additions,
When possible I programed additions using Flash, PHP, HTML and CSS
Software: Adobe Photoshop, Adobe Dreamweaver, Adobe Flash

Design Office: Evenson Design Group
Art Directors: Stan Evenson and Mark Sojka
Designers: Tim Moraitis and Dallas Duncan
Photographer for staff portraits: Tim Moraitis
Photographer for building: Anthony Nex
Flash Programmer: Tim Moraitis
Programmer: Richard Parr

Award: Graphic Design USA 2009 American Web Design Award

Over a two year period, our office produced over 20 HTML email campaigns to promote our business to our contacts. Using Constant Contact, we reached out to our current clients along with potential clients with newsletters, workshop invitations, project news and various promotions. Taking responsibility to design, program and send each campaign, we worked as a team to write, make images and build layouts. Keeping the database up to date, I made frequent additions and edits as Stan reached out to
new contacts.

Working to enhance Evenson Design Group’s presence on the web and draw more visitors to our site, I made frequent updates to our social media pages. I posted links, videos, and photographs from our various workshops, generated traffic to our site and enhanced our brand image.

To target potential packaging clients, we placed two ads over a series of months in Shelf Impact magazine. The advertising program also came with a series of side bar ads in the Shelf Impact Email newsletter. Our primary purpose was to draw people to our web site to see more samples and then give us a call. A corresponding landing page on the EDG web site was also developed to quickly put our best work in front of
potential clients.

The STAND, EDG’s Online Newsletter
Workshop Series, Creating Your Best Year
Workshop Series, Reinvent Yourself
Workshop Series, Feed Your Soul
Video Promotional, Meet the Team
Facebook
Twitter

Role: Designed over 20 HTML emails, Programmed basic HTML and CSS for emails, Prepared finalized HTML for Constant Contact, Managed database, Prepared landing pages when needed, Assisted with frequent updates to Twitter and Facebook pages
Software: Adobe Photoshop, Adobe Dreamweaver
Web Software: Constant Contact, Litmus, Facebook, Twitter

Design Office: Evenson Design Group
Art Directors: Stan Evenson, Mark Sojka, Tricia Evenson
Designers: Tim Moraitis, Mark Sojka
Programmer: Tim Moraitis

Ray Sutton named his company NOW, which stands for Nourishing Our World. Ray’s organic, gluten free and dairy free cookies taste amazing. Given the limitations of a label attached to a bag, our team designed this single piece label system with sustainability as a priority. The biodegradable kraft bags, compostable lining and 100% post-consumer-waste labels, all come together to make the packaging as earth friendly as possible.

Role: Assisted the team with label layouts for front and back, Coordinated with the client for nutrition facts and content
Software: Adobe Illustrator, Adobe Photoshop

Design Office: Evenson Design Group
Art Directors: Stan Evenson, Tricia Evenson, and Mark Sojka
Designers: Mark Sojka and Tim Moraitis

Published: Green Design Graphic Design USA Enewsletter
Link: Green Design Article

NOW Bakery Landing Page

To give Ray a web presence for marketing his start-up company, we designed a landing page that fit with his budget and needs. Using elements from the packaging system, the landing page tells the story of Ray’s cookies and invites potential customers to contact Ray via email.

Role: Designed and programed landing page with HTML, javascript and CSS, Tested compatibility on multiple platforms and browsers
Software: Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver

Design Office: Evenson Design Group
Art Directors: Stan Evenson, Tricia Evenson, and Mark Sojka
Designer: Tim Moraitis
Programmer: Tim Moraitis

Now Bakery Site

Designed layout ideas for a Motoring Journal to provide as a gift at the 2009 Concours d’Elegance. Selected by the client and refined two rounds, the book was finished and printed by in-house creative. Layouts communicate vintage and authenticity with attention to small details in type, patterns, and workmanship reflective of collector cars. Gift journals were given by HagertyInsurance Agency which specializes in collector cars and boats.The finished journal is 8.25 x 5 inches, leather bound, hard cover, with an elastic closure and inner pocket.

Role: Design of initial concept spreads, Design of revision rounds
Software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Design Office: Matli Group
Art Director: Dave Matli
Designers: Tim Moraitis and Kenn Rudolph

Published: How Magazine 2010 Self-Promotion Issue, Sept. 2010
Award: Promotion Design Award for Miscellaneous Promotions

Worked with the EDG team to design the annual report and annual giving fund collateral for Westside Neighborhood School (WNS) two years in a row. Designed layouts, while assisting with presentations and project coordination. Worked on revision rounds and final production of finished files. Each year we strived to continue with the continuity of previous years, yet have new and exciting elements to keep the annual fresh. Student art and photography are featured throughout the book.

Role: Designed 24-page annual with mix of new and updated content, Refined layouts based on client feedback, Completed production on print-ready file, Coordinated with client for content and feedback
Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Design Office: Evenson Design Group
Art Directors: Stan Evenson and
Tricia Evenson
Designers: Tricia Evenson and Tim Moraitis

As a breast cancer survivor, Olivia Newton-John in conjunction with Dr. Ernie Bodai, developed a unique product: The Liv Aid. Breast abnormalities can be detected much more effectively during a breast self examination with the Liv Aid. This site features live footage with dialog from Olivia and Dr. Bodai introducing the benefits of this product in a friendly way directly on the home page. The client is BHS International, who handles all health care marketing for Olivia Newton-John.

Link: http://liv.com

Role: Designed 20 plus pages based on supplied concept layouts, Coordinated with programming team for all HTML production, Coordinated with video team for Flash video integration
Software: Adobe Photoshop, Adobe Illustrator, Adobe Flash

Design Office: Evenson Design Group
Art Directors: Stan Evenson and Mark Sojka
Designers: Tim Moraitis and Weina Dinata

Generated 154 new characters for Abercrombie and Fitch’s Hollister C0. brand typeface. Design required using components from the existing 77 character font and components from Trade Gothic Bold Condensed no. 20. Diacritical marks were designed with existing Hollister letters combined with Trade Gothic components: acute, breve, circumflex, diaeresis, tilde, ring, cedilla, etc. Characters were re-drawn with round corners and proper weight to match the style of existing Hollister characters. Additional cleanup and re-drawing the original 77 characters resolved all imperfections that would appear obvious if the font were used in large format signage.

Role: Refinement of existing 77 characters, design of 154 characters
Software: FontLab Studio, Adobe InDesign

Design Office: Matli Group
Art Directors: Dave Matli and Kenn Rudolph
Designer: Tim Moraitis

Generated 30 new characters for Abercrombie and Fitch’s Hollister C0. brand painted letters typeface. Design required painting the 30 new characters based on the look of Trade Gothic Bold Condensed no. 20. The client supplied us with the rest of the 35 characters as layered Photoshop files. Using the BitFonter software, all the individual characters were combined into a PhotoFont, where we could fine-tune the letter-spacing, kerning pairs and transparency. The end result was a PhotoFont that the client could use with InDesign to type out lines of text for in-store marketing collateral.

Role: Design of 30 new characters,
production of PhotoFont
Software: BitFonter, Adobe Photoshop, Adobe InDesign, PhotoFont Plug-in for InDesign

Design Office: Matli Group
Art Directors: Dave Matli and Kenn Rudolph
Designer: Tim Moraitis

Warner Bros. Pictures International
In an effort to increase the impact of a trade show presentations, we were asked to design conceptual layouts that had an animation component to make slide transitions more exciting for the viewer. Once our concept roughs were approved, we went to work building animations that told the story of traveling from country to country for the various Waner Bros. tent pole movie properties. Please click the play buttons on the left to watch the two animations from two different tradeshows.

Role: Design of slide layouts, Animation of Keynote transitions
Software: Adobe Illustrator, Adobe Photoshop, Apple Keynote

Design Office: Matli Group
Art Director: Dave Matli
Designers: Tim Moraitis and Kenn Rudolph

Matli Group Branded Keynote
After all the effort put into presentation decks for clients, Matli Group decided that their own presentation decks could use some updating. We wanted an opening animation and section transition animations that would communicate the sophistication and whimsy of the Matli Group brand. Beginning with a deck telling the personal story of Dave Matli for a networking group, the finished assets were adapted to all the other client case study decks. The spirit of the opening animation was also incorporated into the Matli Group web site as section transitions. Please click the play buttons on the left to watch the opening animation and section transitions.

Role: Design of slide layouts, Animation of Keynote transitions
Software: Adobe Illustrator, Adobe Photoshop, Apple Keynote

Design Office: Matli Group
Art Director: Dave Matli
Designer: Tim Moraitis

Design of concept spreads for promotional book. The client selected the direction and the book was completed by in-house creative. This limited edition book was used by Warner Bros. Pictures to promote the movie to distributors. Featuring production stills from key scenes, the book gives an overview of the film with text that reads
like a dairy.

Role: Design of initial concept spreads, Design of revision rounds
Software: Adobe InDesign, Adobe Photoshop

Design Office: Matli Group
Art Director: Dave Matli
Designers: Tim Moraitis and Kenn Rudolph

Black Entertainment Television Networks asked the design office Looking to submit proposals for an exterior building sign. Located on the top of the building, the sign would have high visibility. This preliminary proposal shows various options and ideas for internal illumination.

Role: Illumination Concepts, Proposal Design
Software: Adobe InDesign, Photoshop, Illustrator

Design Office: Looking
Lead Designers: John Clark and Hansen Smith
Designer: Tim Moraitis

Arroyo Seco: Route and Place is a 60-page book designed and produced in Brad Bartlett’s class at Art Center College of Design in Pasadena California during the Spring 2007 Term. The book is a historical article contrasting the modern day state of the Pasadena I-110 Freeway to the original utopian conception as the Arroyo
Seco Parkway.

Opening in 1940 as the first ever high-speed, limited access highway in the West, the Arroyo Seco Parkway combined the values of route and place. Both transportation efficiency and aesthetic delight were inseparable goals when the parkway was first built. Evolution of the parkway into a modern day freeway has led to problems by overemphasizing the speed of the route and ignoring maintaining the beauty of place.

The main text is from a Spring 2005 article from California History by Anastasia Loukaitou-Sideris and Robert Gottlieb. Historic photos were from the Los Angeles Public Library Photo Archive and University of Southern California Digital Archive. All other photos are by Timothy Moraitis, shot in the Spring of 2007.

Role: Concept, Design, Photography, Production
Software: Adobe InDesign, Photoshop

Designer: Tim Moraitis
Photographer: Tim Moraitis
Instructor: Brad Bartlett
School: Art Center College of Design
Department Chair: Nik Hafermaas
Award: Graphis Gold Award 2007

Fresh Eyes Berlin is a 14-week studio design project, in which Berlin is examined as a creative location and translated into a gallery exhibition, particularly aimed at an international audience. Re-defining the designer’s role from a mere problem solver into a proactive opportunity seeker, the team investigated the metropolis in a true 360 degree approach. We were inspired and coached by a group of Berlin's leading figures and experts in design and media, science, business and politics.

Working with a team of 13 students, my role included the exhibit concept development, exhibit graphics, Fresh Eyes Berlin Web site and photo documentation. As team leader for the unifying “energy” graphics, I coordinated with the vender and client from concept to fabrication.

Role: Concept, Design, Production,
Photography, Video
Software: Adobe Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat,
FontLab, Keynote

Designers: Yami Duarte, Ariel Fox, William Ismael, Bahia Lahoud, Elyse Marks, Tim Moraitis, Kyung Park, Julie Phanstiel, Amy Ralph, Vera Valentine, Emerson Velasquez, Hannes Willroth, Jin Suk Yang
Photographer: Tim Moraitis
Instructors: Rob Ball, Sean Donahue, Heidrun Mumper-Drumm, Thomas Sabel, Ming Tai
School: Art Center College of Design
Department Chairs: Nik Hafermaas and
David Mocarski

Published: Print Magazine March 2007 and
Step Inside Design Magazine March | April 2007